I've been a UX designer for 6+ years, but my love for web design and user experience extends well past that.
I started designing MySpace layouts for myself and friends when I was 13. I loved playing with the code, changing colors and font styles until the design was both functional and conveyed the personality of whoever I was designing for.
Flash forward to college: I studied marketing. I loved getting to know customers and why they chose our brand over others. Sifting through data was energizing because it gave me insight into how our brand could do better for our customers.
A few years later, I returned back to my love of design, combining my interest in learning user trends with creating intuitive and engaging digital products. I've partnered with startups, agencies and Fortune 500 companies, ranging in industries from e-commerce, finance and SaaS. My specialty is taking complex, data-heavy products and making them increasingly user-friendly and intuitive — even for non-technical users.
My passion for creating beautiful things extends into my free time. I love to paint, write, write music and DJ.
my process
I take time to understand the user, the business goals and the competitive landscape before touching any design tools.
Research gets synthesized into clear problem statements, personas and success metrics that guide every decision.
Wide exploration: sketches, concepts, reference pulls. I go broad before I go deep.
High-fidelity mockups and interactive prototypes that bring the vision to life with precision and craft.
I put designs in front of real users and let the data speak. Assumptions get validated or challenged.
Design is never done. I incorporate feedback, measure outcomes and keep pushing until it ships right.