stephanie guarino ✳
Stephanie Guarino
walking the rainy streets of tokyo
♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
skills
ux strategyresearch ✳prototypingdesign systemsa/b testingbranding
about me

I've been a product designer for 5+ years, but my love for web design and user experience extends well past that.

I started designing MySpace layouts for myself and friends when I was 13. I loved playing with the code, changing colors and font styles until the design was both functional and conveyed the personality of whoever I was designing for.

Flash forward to college: I studied marketing. I loved getting to know customers and why they chose our brand over others. Sifting through data was energizing because it gave me insight into how our brand could do better for our customers.

A few years later, I returned back to my love of design, combining my interest in learning user trends with creating intuitive and engaging digital products. I've partnered with startups, agencies and Fortune 500 companies, ranging in industries from e-commerce, finance and SaaS. My specialty is taking complex, data-heavy products and making them increasingly user-friendly and intuitive — even for non-technical users.

My passion for creating beautiful things extends into my free time. I love to paint, write, write music and DJ.

my process

1strategy

align on measurable goals before anything moves forward

2research

user interviews, competitive research, A/B testing, analytics. I listen to what the data shows

3ideate

based on the research, I brainstorm various solutions, involving stakeholders and engineers as I go for feasibility

4design

ideas become wireframes to get a sense of information hierarchy

5prototype

wireframes become clickable prototypes so I can put them in front of users

6test

I take the prototypes to users and make some more discoveries. based on what the numbers say, I'll continue iterating or stamp the designs as ready to ship